Agribusiness Marketing

The main objective of this course is to develop students’ understanding and skills of marketing agricultural and food products. This course will guide the students to develop efficient and effective marketing plans for agricultural and food products in a global, ever-changing, competitive, and even hostile environment. Student-centered and co-operative learning and teaching methods are applied during lectures in order to optimally develop the above skills, as well as to stimulate the development of communication, interpersonal skills, and group dynamics. At the end of this course, the student is expected to be able to solve agricultural marketing problems.